Client: FERPLAST S.p.A. Design/Product: PET CARRIER Year: 2011 First Stage Design typology: restyling of an existing FERPLAST product by evaluating its strengths and weaknesses in order to make the design process more effective. The studies carried out following the design phase allowed for a reduction in production costs due to simple modifications made to the existing mold of the bottom components of the product. This allowed for the development of two versions of the lower part, which were created out of aesthetic proposals developed by the designer using renderings as reference points. Second Stage The first phase of analysis served to identify the strong points of the existing product, which were then further improved thanks to a number of strategies proposed by the designer. Next followed the reverse engineering phase of the lower part of the carrier to compensate for the lack of three-dimensional mathematics from the existing version. These two phases brought about the creation of two new versions called “Atlas Classic” and “Atlas Professional”, both realized in two different sizes that differ from the previous version due to the optimization of numerous aspects; changes to the lower part of the product entailed only the modification of the existing mold, allowing for a significant control of investment costs. This involved: Identifying a new solution to facilitate the installation and removal of the wheels – thus reducing the number of components to be assembled in the production phase and lowering relative costs –and making the product more user-friendly; Improving the placement of the internal mat; In terms of the upper part, the design activity consisted in: Redesigning the slots, which in the previous version were carved out through punching, which caused burring in the material; a number of ideas were studied and developed in order to create the slots during the molding phase, thus preventing the formation of edges that are dangerous both for the pet as well as its owner; Integrating these new slots with a number of ribs on the internal wall and improving its structure, further limiting the possibility of injury; Detailed attention paid to the aesthetic design of the volumes, thanks to the work dedicated to the continuity of the curvature in the spokes and cross-joints throughout the surfaces; Redesigning and improving the structure of the integrated handle for the puller bar in the “Classic” version; Redesigning and optimizing the functional quality of the telescopic handle and the accessories compartment in the “Professional” version; Improving the transport and storage phase of the product. Thanks to a new analysis on stacking, the number of pieces that can fit on a single pallet has been increased.